Samsung Seocho

Designed by KPF with ALT working as the facade consultant, the Samsung Seocho building is inspired by the traditional Korean woodworking of using interlocking forms that interweave the building’s elements. Linkages are created at various levels to integrate the complex with its surrounding urban context, with vertical and horizontal textures introduced to each of the surfaces by using two distinct mullion systems. With a total built-up area of over 230,000 square meters, the project provides office space for the Samsung Group, the new corporate headquarters of Samsung Electronics, and various affiliated manufacturers.